
Who We Are
At Pauwerful Strategy, we are more than a marketing agency—we are strategic partners in your business transformation. With a results-driven approach, we help entrepreneurs and companies break barriers, amplify their brand, and achieve sustainable growth.
Led by Paulette Hernández, a marketing expert and business strategist with over 20 years of international experience, we combine innovation, strategy, and mindset alignment to turn ambitious visions into reality.
Ready to elevate your business?
Let’s make it happen!

Industries
Technology & Software
Staffing & Recruiting
Food & Beverage
Lifestyle & Golf
Healthcare
Energy

Explore Our Solutions
We specialize in helping businesses grow with clarity, creativity, and cultural intelligence. Whether you're expanding into global markets, building a strategic brand presence, or breaking through personal and business blocks — you're in the right place.
BRANDING
Create and execute effective branding campaigns for our clients. We believe that a powerful brand identity is the key to success in today's competitve market and our team is dedicated to helping our clients stand out and make a lasting impressions.
Market Analysis
Our market analysis delivers clear, data-driven insights to help our clients identify opportunities, stay ahead of industry trends, and make confident strategic decisions.
Business Strategy
We design tailored business strategies that align with your goals, optimize resources, and drive sustainable growth in a competitive market.
Content Creation
We understand that each business is unique and requires a tailored approach to maximize its potential. We strive to provide our clients with the best results and help them achieve their goals.
Campaign Design
We use the latest digital marketing tools and techniques to help you reach your goals, whether that's increasing brand awareness, generating leads, or increasing sales.
Companies We Worked In Projects
We believe every client is a valuable, long-term partner.
The Perfect Customer Experience
“An excellent professional — highly focused, dedicated, and hardworking — always working toward achieving the company’s overall goals. A woman full of principles and values: honest, sincere, a true team player, and committed to organizational culture, among many other qualities. One of the people I’ve learned the most from in my professional career.”
Liliana Esther Esteban
Gtech SRL
"Paulette Hernandez was an invaluable asset to our team at Rockwell Automation during her time as Marketing Leader for the Caribbean region. She successfully developed high-level connections across 20+ culturally diverse countries and led impactful demand generation strategies. Paulette stands out for her tenacity, adaptability, and unwavering professionalism. I confidently recommend her as a powerful contributor to any organization."
JLL
Rockwell Automation
“Being part of Paulette’s mentorship group was a transformative experience. The sessions were thoughtfully structured, blending mindset work, sacred rituals, and strategic guidance. The supportive environment allowed for deep personal reflection and professional growth. As a result, I closed multiple deals and attracted new international opportunities. Paulette creates a space where clarity, confidence, and business success align.”
Saira Rivas
International Real Estate