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Our Journey

At Pauwerful Strategy, we believe in the power of a well-designed strategy to transform businesses and take them to the next level. We are a marketing and business development agency with a comprehensive approach, combining strategy, creativity, and a growth mindset to help entrepreneurs and companies stand out in a competitive market.

Who’s behind it?
Paulette Hernández, founder of Pauwerful Strategy, is an expert in marketing, strategic coaching, and business development with over 20 years of international experience. Her innovative approach has helped multiple businesses position themselves and scale successfully.

What do we do?
We offer branding, digital marketing, business strategy, and personalized coaching services, helping our clients break through barriers, attract ideal customers, and achieve sustainable growth.

What will you find on this site?
Here, you’ll discover exclusive resources, educational content, strategic services, and coaching opportunities designed to help you maximize your potential and scale your business aligned and effectively.

At Pauwerful Strategy, we are committed to turning your vision into reality. Are you ready to take your business to the next level?

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Our values

At Pauwerful Strategy, we are more than just a marketing and business development agency—we are a catalyst for transformation and success. Founded by Paulette Hernández, a seasoned marketing strategist and business coach with over 20 years of experience, our mission is to empower entrepreneurs and businesses to scale effectively while staying true to their vision.

What Makes Us Unique?

We blend strategy, creativity, and mindset alignment to create personalized solutions that help businesses stand out, attract ideal clients, and achieve sustainable growth. Unlike one-size-fits-all approaches, we focus on tailored strategies aligning with each client's strengths and goals.

  • Integrity

  • Innovation

  • Empowerment

  • Collaboration

  • Excellence

This Is Us In Numbers

$120M

Clients’ Income

10+

Business Partners in 11 Countries

20+

Years of Experience

5

Industry Awards

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